In 1962, U.S. authorities considered ways to communicate in the aftermath of a nuclear attack. How could any sort of “command and control network” survive? Paul Baran, a researcher at RAND, offered a solution: design a more robust communications network using “redundancy” and “digital” technology.
—Rand Corp
“Around December 1966, I presented a paper at the American Marketing Association called ‘Marketing in the Year 2000.’ I described push-and-pull communications and how we’re going to do our shopping via a television set and a virtual department store. If you want to buy a drill, you click on Hardware and that shows Tools and you click on that and go deeper.”
